Recently I did an instagram cleanse in both my following and followers, and it was surprisingly refreshing. I felt that I had control over my Instagram for the first time in a long time like it didn’t matter that I was deleting “followers” even though most people I know are striving for more.

My main goal for instagram was always to inspire others, be authentic, share my adventures and show what makes me uniquely made, but it’s easy to get lost in all the hype and trend of the next big thing. I had a ton of “Inactive followers’ or people with no profile pictures and even Instagram bots.

In a world full of inauthentic instagram posts, filters and apps that make you look anything other than you it is no surprise that Instagram bots have taken over.

      Instagram has an estimated 95 million Instagram bots on the platform alone which can dilute anyones platform to having an inauthentic following, low engagement and a lost feed.

Not only do Instagram bots cheapen your brand, but they also signal to prospective partners that you are not trustworthy, and with so many websites that now authenticate Instagram accounts having an authentic Instagram page is more important than ever.

So how do you know if an account is a bot?

1.)  Post To Followers Ratio
Look at the post to followers ratio. An account that has no posts but has thousands of followers is a bot, however, some bots do post content to their feeds, but there’s a way to differentiate them from real accounts. Bot accounts post random, low-quality images while still having thousands of followers.

2.) Foreign Followers
I find most of the bots in my follower count are from foreign countries, although I do have friends in many foreign countries so be careful not to unfollow real accounts.

3.) No Profile Picture
A lot of bots don’t have profile pics which to be is a big sign that they aren’t active on their accounts.

4 reasons why is it important to have real followers –
THERE’S NO REAL ENGAGEMENT WITH FAKE ONES
YOUR INSTAGRAM FEED WILL BE A MESS.
ALWAYS CHOOSE QUALITY OVER QUANTITY
BE TRUSTWORTHY AND AUTHENTIC

I would strongly suggest anyone who wants to build a platform to do a cleanse once in awhile to always be intentional, authentic and know the why behind your account.

**I used a third party app called Cleaner for IG then filtered through my following of ghost followers (be careful with the ghost followers though as I have some friends that are never on Instagram that would appear to be a “ghost” follower), profiles with no profile pictures, and then I just scrolled through the followers to find who did not look legit.